Corporate Greenwash?

On a trip out with the family we stopped by at Frankie & Benny's for a quick lunch. To be fair for a chain the food was very goods and the service was excellent.

On arrival our three boys were given activity packs. These had a strong focus on and had games on the environment.

The issue which REALLY annoyed me was that the packs had not even be printed on paper which came from a recycled source.

Therefore is this Eco effort corporate greenwash or oversight.