Recycle Week - Coca-Cola, Sussex Woman and Chalk Cliffs?

Recycle Week - Coca-Cola, Sussex Woman and Chalk Cliffs?

Originally uploaded by MoreEco


Coca-Cola has unveiled what it claims is the world’s biggest recycled artwork in order to mark Recycle Week, which runs 22-28 June.

The 50-metre artwork is made from aluminium cans and lies on top of the chalk cliffs of the Sussex coastline. Dubbed Precious Metal, the work is inspired by a classic 1949 Coca-Cola summer poster of a woman in a swimsuit relaxing in the sun. Coca-Cola hopes that it will inspire consumers to recycle more this summer.

In support of recycle week the teams at www.BemoreEco.co.uk and www.MoreEco.co.uk will be blogging their recycling exploits each day so please visit are recycling page to see what we have been up to during the week.

Also as bonus if you sign up to MoreEco during Recycling week we will give you an extra 100 joining points. Use offer code ‘recyclenow’.